At present’s present is about enterprise technique and branding.
Our caller for as we speak, Bob is constructing out an internet site for his drone enterprise. And whereas he primarily focuses on the development trade, Bob is questioning if he ought to goal different verticals as nicely.
Is it higher to go broad? Or is it higher to area of interest down and focus simply in your core talent? On as we speak’s present, we talk about the professionals (and cons) of going broad and providing a variety of providers.
Paul and Rob draw from their intensive expertise and share some wonderful branding ideas to assist Bob out. It is a present you don’t want to overlook. Take pleasure in!
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Timestamps
- [01:30]Our sponsor for as we speak is our upcoming 3D interactive modeling class
- [02:13]At present’s query is about enterprise technique and branding
- [03:46]Is there any danger to being a jack of all trades?
- [07:06]Branding methods and constructing a conversion-focused web site
- [09:35]Determining your area of interest and constructing your core experience
- [12:34]Your distinctive promoting proposition and why it is best to by no means compete on the premise of value
- [13:05]Don’t overlook to take a look at our upcoming gross sales class
